Founding Technical Marketeer
GTM-lead. First marketing hire.
- Location
- Ghent, in-office
- Type
- Full-time
- Reports to
- Loïc, co-founder
- Start
- As soon as possible
We've built a product engineers find genuinely useful. Almost no one has heard of us yet. Your job is to fix that. You'll own the entire go-to-market motion, from positioning and messaging to channels and pipeline, and you'll set the tone for every marketing hire that comes after.
- Set the positioning. Pick the words we use everywhere.
- Write technical content engineers actually want to read. Posts, docs that double as marketing, comparisons that don't lie.
- Run experiments on every channel that might work. Kill the ones that don't.
- Sit in customer calls. Take what they say, feed it back into how we describe ourselves.
- Build the brand. Own SEO, content, paid, partnerships and events when we get there.
- Tell us things we don't want to hear. We need that.
- Competitive base, plus equity that is meaningful and not a rounding error.
- Authority to ship. Publish posts, kill campaigns, sign vendors. You don't ask permission.
- Direct line to the founders and to customers. No layers between you and either.
- An office at the Wintercircus and the hours that work for you.
- Equipment, software and a learning budget. The serious tools, not the cheap subscriptions.
- You're technical enough to read a config file or a docs PR without flinching.
- You can write. Real-thought-real-paragraphs write, not “marketing copy” write.
- You ship campaigns the way engineers ship code. Versioned, measured, iterated, killed when they don't work.
- You've done early-stage GTM before. Somewhere it worked or somewhere it didn't.
- You'd rather own the whole funnel than optimise one channel inside a bigger team.
